Helsa, founded by Elsa Hosk, embodies Scandinavian design principles with its focus on timeless wardrobe staples, comfort, and minimalism. Drawing inspiration from nature's palette and textures, the brand adopts an Earth-First approach, creating well-crafted pieces that blend effortless style with sustainability. Helsa's collections offer a sense of confident leisure, appealing to those who seek enduring, functional fashion that harmonizes with both their lifestyle and environmental values.
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